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Showing posts from December, 2017

The Iterative Startup

You don't have to get yourself into debt for the things you need to launch a startup. You can start from zero and get off the ground organically. Divide the journey into phases, and use the successful completion of each phase to bootstrap the next.
I. Write a Roadmap Start by envisioning where you want to end up, then plan what you need in order to get there. For example, you might want to end up with a registered trademark, employees, a legal corporation, and your own office building. You don't need to run out and try to obtain all four of these things on day one. Consider which things depend on others. For example, you could hypothetically get a registered trademark and employees before you form a legal corporation, but you might want to form the corporation before you purchase a building. II. Align Phases with Milestones Set a specific goal that you intend to accomplish with each phase. For example: You might start in January, and set milestone in your roadmap, to raise $270…

Why Shared Projects Would Work

We recently described a proposed paradigm shift in managing knowledge work. This generated a few questions, which we endeavor to answer below. In summary, we explain why shared projects would work.
I. Why Would Marketing Work? Because Many People Value Software Supposing shared projects could facilitate the development of better software...how could that software be marketed to customers? Shared projects would work because they would not need to deal directly with marketing. We anticipate that there will continue to be a high demand for the development of valuable software. We simply propose a better way to manage that software development. As the software is developed through shared projects, it could be brought to market through similar channels as today.
For example, if a company wanted to provide XYZ software to its customers, an employee at the company could launch an XYZ project on the market. That employee could represent the company as the admin, and the company could maintain…

The Ultimate Startup in the Cloud

Minimizing overhead by doing everything online Have you ever thought about launching your own small business? You can take advantage of technology to reduce costs and streamline the process. Promote Through Online Ads Online advertising offers the opportunity to drive relevant customers straight to your company's web presence. For example, Google AdWords offers the ability to place ads containing links beside search results and other content based on relevant terms. You can bid against other advertisers for the same terms to compete for higher placement, and they offer an option that you only have to pay when someone actually clicks through the ad.

This is a great way to promote your offerings, because you will get people who clicked on your ad when they were already interested in, and actively search for, the related terms. With a platform that is so far above other promotion methods, you could possibly focus all of your promotion efforts on this platform, without worrying about…